Here Is Why Company Culture is so Important to Your Prospective Candidates

When looking for a new job, candidates consider a number of criteria when researching a position. They need to see if they’re qualified, interested in the work and what the company culture is like. Yes, as much as you’re examining applicants to find the right person, your candidates are researching your company.

As the workplace evolves due to a number of factors, including the large number of millennials entering the workforce with new ideals, the concept of company culture is more important than ever. Here are a few reasons why your culture is important for prospective clients.


If a candidate knows what you stand for, they might be more interested in applying and being a part of your team. Forbes shared an article discussing the importance of identity in a corporate culture and how the values can set the direction of your team. They include the example of having a goal-setting focus, and that translating to more productive employees who want to contribute with individual goals.


According to Chron, a positive culture can build your company’s reputation and attract the most talented candidates. Highly-skilled workers will be more inclined to apply and even prioritize the position at your organization above other offers.

From a business perspective, this can boost your revenue by having quality workers and a reputation that people want to trust, causing them to choose you more over the competitor.


After you attract the best candidate, you want to keep him or her long-term. Turnover is expensive when you think about recruitment and training, but a better culture can help decrease the number of employees who want to leave. If your employees feel like they’re a valuable part of the team, they will want to stay longer which gives you a consistent and dedicated team.

Take the time to examine your culture and make sure it’s one where your current employees want to work and one where new people will want to stay.

Need help matching talent to opportunity?

We understand the importance of the bottom line, and at LaJoy Group we want to increase your return on investment. When you hire us, your time is free to focus on core business functions while we find the best talent for you. We look at your corporate culture and demands of the position and select the best candidates to meet your needs. If you want to learn more about all we can do, contact us today!

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